Work Experience

I am an accomplished marketing professional committed to developing innovative programs and ideas that drive results. I am skilled at developing data and insight-driven solutions and marketing plans that speak to diverse customers and channels. My background includes all facets of marketing, including digital, events and communications. My passion lies with brand and content marketing, and its capacity to influence and engage with diverse audiences. This is evident in my demonstrated track record spearheading integrated marketing plans, building comprehensive content strategies and driving brand transformation. I have successfully diversified target markets, boosted social media engagement, and scaled e-commerce sales via performance and email marketing.

I have extensive experience working cross-functionally and managing external agencies to deliver optimal results, on time and on budget. I pride myself on my proven ability to develop strong, collaborative relationships both internally and externally. Whether leading teams or providing informal mentoring, I am often asked to lend my technical expertise to develop the capabilities of marketing personnel.