Brand Update
I was an integral part of Kalamazoo Outdoor Gourmet’s comprehensive brand update, in partnership with agency Young & Laramore. The update elevated the brand by focusing on what matters to buyers: not merely product performance, but the entire experience. The campaign and website redesign bring the full experience to life with captivating visuals and copy—stripping away everything else to focus on the fiery blaze of the grill.
The Campaign: Nothing Else Exists.
Five-hundred pounds of steel and bronze heated to 1,000° Fahrenheit. The glow of flames, the smell of smoke, the sight of sear marks. It’s not just the best luxury grill known to man. It’s a transcendental experience. And for the luxury consumer, the encounter itself is just as important as the craftsmanship and quality.
The Website
Kalamazoo’s redesigned website articulates the innate luxury found within its full range of products. With grilling recipes and outdoor design inspiration, it combines the functional and the aspirational for existing and new consumers.
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