Storytelling isn’t just about words, it’s about impactful visuals that evoke emotion. Throughout my career I have led photo and video shoots end to end; from strategic intent through to concept, art direction, budget management, on-set management and post-production oversight. I have a depth of experience with product, food, catalog, packaging and architectural-style photography.
Photoshoots
Product Launch: The Arcadia Series
In 2018 Kalamazoo introduced a comprehensive new collection of outdoor cabinetry and refrigeration. This was the company’s most extensive and complex product launch to date. I spearheaded this shoot including original concept, art direction, product procurement, set styling, on-set management and post-production. To create these images we built four different outdoor kitchen sets in two locations over five days to capture a selection of cabinetry finish and configuration options.
Behind the scenes building an outdoor kitchen set
Outdoor Kitchen Photography
I led Kalamazoo’s kitchen photography program, developing a framework to identify and vet potential client projects based on business objectives, asset and content needs. I interfaced with clients to orchestrate shoots of varying size and scale. Images were shot for use in Kalamazoo’s catalogue, marketing emails, social media, website and media pitches.
Product Photography
Food Photography
