Video
Video has become a fundamental part of modern marketing, as our lives are lived increasingly online. This medium offers a unique opportunity to bring products to life, showcasing unique features in creative, engaging ways.
The Artisan Fire Pizza Oven
Tasked with growing product sales of Kalamazoo’s outdoor pizza oven by 15% year over year, I worked with film production company Mode Project to create this short video highlighting the product’s features and benefits.
Wood-Fired Steaks on the Gaucho Grill
I led the creation of this video; from original concept, scripting, art direction, on-set management and post production oversight, to highlight Kalamazoo’s Argentinian Gaucho Grill. The video has garnered over 3.5 million organic views to date on Kalamazoo’s YouTube channel.
Kalamazoo Brand Campaign
These videos were shot as part of a brand campaign that launched in early 2020. The concept was “nothing else exists”, bringing to life the primal experience of grilling with live fire.