Digital Marketing

I have a deep understanding of the digital marketing landscape, having led complex website redesigns, performance marketing teams and multi-touch point campaigns to deliver increased conversions, leads and e-commerce revenue growth.

The Campaign: Vittoria Coffee Black Friday Promotion

From initial strategy and concept, through to reporting and analysis of results, I led the design and digital team to execute a Black Friday campaign that increased Vittoria’s email subscriber database, incentivised new customers to purchase and increased e-commerce sales.

Results

• Total Revenue: $105,000

• Total New Customers: 493

• New Email Subscribers: 1,226

• ROAS: 551%