I have extensive content strategy and development experience. In my previous role at Kalamazoo I created and executed comprehensive content plans to engage consumers, high-end residential design professionals (B2B), and retail dealers across the United States, Canada and Australia. Below is a sample of product-focused content created to highlight the performance and versatility of Kalamazoo’s key product offerings. Amplified via blog, email and social media, the campaign engaged potential and existing clients, generating a significant increase in online engagement, web traffic and incremental e-commerce sales.
Content Marketing
The Hybrid Fire Grill: Cook With Gas, Wood and Charcoal.
With heavy, cast-bronze burners and heat circulation other grills aspire to, the Hybrid Fire is the highest-performance gas grill available. What makes it truly special is the capability to cook with any combination of gas, wood and charcoal. The Hybrid Fire is impressively versatile, with a temperature range that lets you sear quickly, or cook low and slow.
Charcoal-Seared Hanger Steak
Smoked Pulled Pork Sandwiches
Grilled Lemon Whisky Sour
The Artisan Fire Pizza Oven: Pizza is Just the Start.
Roast meats, fish and vegetables, as the flames cook from above and below. Kalamazoo’s high performance pizza ovens are as versatile as they are powerful, a combination that really opens up the possibilities of your outdoor kitchen.
Zucchini Pizza in the Artisan Fire Pizza Oven
Cedar-Planked Prawns in the Artisan Fire Pizza Oven
The Argentinian-Style Gaucho Grill: The Ultimate Wood-Fired Cooking Experience.
Immerse yourself with the Kalamazoo Gaucho Grill. An open wood fire, crackling and smoking. A rack of meat sizzling and browning, the heat from the live fire imparting flavours you simply can’t get indoors. Experience primal wood-fired cooking at its best.
Rotisserie-Roasted Prime Rib
